Last but not least….

So here it is the last of my blogs… for now… so being the last, time¬†for a bit of reflection. I must admit this has been a unique experience. I definetly don’t consider myself much of a writer usually but have found that writing for a specific topic, Social Media in organisations has had words rolling onto the virtual page ūüôā

I can definetly see how blogs can be a valuable source on information and promote  interaction between individuals. This could be a vauable resource to any organisation that would adopt this form of social media. For those of you who know a bit about knowledge management, much has been said about the value of sharing tacit knowledge by telling stories. Blogs provide a great medium for this, admittedly though some of the context can be lost without the direct social interaction but its a start.

It was remarkably easy to be¬†online,¬†set up and underway sharing your thoughts. Given that, its no wonder why there are so many people around the world blogging right now. I have had some¬†experience of working in organisations where¬†I felt that¬†a regular¬†newsletter¬†might be better provided by¬†a blog¬†and allow¬†some two way communication (remember the¬†4C’s)¬†be it questions for clarification or just comment of¬†praise for an initiative. All¬†of this may promote a more interactive organisationsal culture (if that what you are looking for)

The only final thoughts I have are that it is very easy to become relaxed and forget about keeping up regular posts. For bloggin to work I think it is of the utmost importance to maintain a regular presence otherwise the followers that were hard earned in the beginning could be lost just as quick, (although on that point I can now see where RSS feeds would also be handy to alert users to any updates.)

So goodbye for now, thanks for reading my ideas on social media. Heres one last clip.


Social Media on TVNZ’s Breakfast

Breakfast served up a stunner this morning, and I’m not talking bacon and eggs. I just happended to have turned on the TV when I came across the first of these two interviews about social media use in organisations (check out the links below).

Facebook: Social tool or work nuisance? (2:57)

Social media part of a day’s work (4:13) From TVNZ BreakFast

Both interviews cover the similar topic that social media tools can be beneficial to an organisation and not a hinderance. As we “digital natives” begin to dominate the workplace it would be prudent for organisations to start working on policies to integrate the use of social media rather than ban it outright.

My last post was all about the 4C’s¬†and matching social media use to organisation function and strategy. Function and strategy for an organisation needs to take into account the workforce and how they tick because without them you aren’t getting far. As more Gen Y’ers/Digital Natives etc (whichever your preferred term) begin to enter the workforce it would be¬†silly not¬†to be maximising their potential¬†and take advantage of the skills they are¬†bringing in using social media. Now this doesn’t mean letting everyone go bananas on¬†Facebook, Youtube and Twitter¬†but if¬†time is taken and planned carefully there is¬†a world of opportunity awaiting for those that choose the path to integration.

Gotta start somewhere, Why not the 4C’s?

So today I’m talking about Niall Cook’s 4C’s approach to classifying social media for use in organisations by its function. Communication, Cooperation, Collaboration or Connection. To me (and not having a big background in all things social media) this approach seemed to neatly organise some of the many options available out there.

Now if I have learnt one thing throughout my current studies its that if¬†a business is looking to a new initiative to generate value it must look to align that initiative with its main strategy and culture otherwise they might as well be heading¬†up the proverbial¬†creek without a paddle. What I found good about the 4C’s approach is that it¬†helps promote this alignment by¬†classifying¬†current tools against measures of¬†formality and interaction.

Now I’ve read a colleagues blog who believes that the 4C’s approach is somewhat outdated and doesn’t take into account of the evolution of the social media tools such as Facebook and Twitter, and also feels the approach is ridgid and we should be thinking away from functionality ( While I don’t disagree,¬†I feel that there is benefit for new organisations,¬†in the beginning to try and use this approach to isolate some of the functional requirements they are looking to fill with¬†a social media solution.¬†Eventually they can look to grow, evolve and integrate social media¬†tools like Facebook, Twitter, Skype, Wikis, Blogs, Mashups, and make use of Tags, RSS feeds etc, but hey they gotta start somewhere and the 4C’s might just be a good kickoff point. But thats just me tell me what you think…….

Whats the go with Web 2.0?

My ongoing education into the world of social media use in organisations has now bought me to the concept of Web 2.0 a cornerstone of todays social media technology. Now to be honest I had heard of this concept but never really understood it. How did Web 2.0 differ from Web 1.0 and when did one become the other?

The pieces of the puzzle slowly began to make sense as¬†I worked through the course readings and a handy wee¬†peak (well a big peak)¬†at Wikipedia’s article on the subject (¬†¬†So here goes my explanation in a nutshell:
Web 1.0 was mainly about a one way delivery of information to users using very basic web page technology. There was no interaction involved, if you were looking for info you simply got what the author decided you needed to know. When Web 2.0 came along it changed all this by allowing more interaction and creating a more user oriented web. We now had the ability to comment, tag, share, rate, share our ideas and beliefs on a topic Рa much more interactive experience. The browser also became a much more powerful platform, removing the need for packaged software and bringing us tools such as software as a service (but more on that another day).
That’s¬†a very basic explanation but I think it covers the heart of the concept, increased interactivity.¬†Which¬†links nicely with my last post describing markets as a conversation. Social media, based on the new interactivity of web 2.0 allows an increased conversation between the producers and consumers of information on the web.
Now I can’t leave without¬†a little bit of fun, there is so much content¬†already available on the subject of web 2.0 I thought why¬†re-invent the wheel. So here let me interact a little with you by sharing the following video I found on YouTube.¬†Hope you enjoy ūüôā

The art of conversation is not lost….

I’ve been hearing for years from people much older (and probably smarter) than myself that because of texting, email, Facebook¬†and any number of other social media¬†we are slowly losing the art of conversation. To be honest I probably would agree with this, many a time I would much rather chat with someone¬†on Facebook¬†than actually speak to them on the phone. But then I read in Niall Cook’s book (Enterprise 2.0 : ¬†How social software will change the future of work) that¬†markets are conversations. A weird concept if ever¬†I’d heard one.

Then I started to think, what is a conversation but an interaction between two or more people. Think about it, the last time you went down to the shop to get the latest DVD, buy the latest Ipad or even tried to sort out the new broadband connection for home you were conversing your needs.The business then responded by supplying what you were looking for.

So if a business wants to make a little profit by selling you more stuff then they had better find out what you need, and how do they do that? By having a little more conversation!

Bring on social media!¬†Rather than sitting high up on their perch waiting for you to enter the door at the shop businesses are now brining the conversation to you by using social media (i.e.¬†Facebook, Twitter, texting, to name just a few options). Check out¬†this link¬†¬†to¬†“the porous membrane: why corporate blogging works” which expands on this further.

So is the art of conversation really dying or just evolving to another level, I’ll leave you to think about it….

Social media a fad?

So there I was a couple of weeks ago flicking through the Stuff website getting my daily update on all things NZ when I was drawn to this wee article calling social media a fad.

Having just started a course on social media use in organisations and knowing there will be assignments coming up I thought having some reference fodder might just prove handy. As I read through and admittedly had a chuckle at our wee Tim and his use of or lack thereof of modern technology (and I only chuckle because I know a few people exactly the same, I mean no offense to my Southland friends) I did start to think, is this social media monster just a fad or will it go the way of chatter-rings, yo-yos and tamagotchis?

I did a little reasearch and came across this article from 2003 at¬† Blogs: The Next Big Thing,2817,1109531,00.asp. This guy John Dovrak was starting to raise the same¬†question then particularly about blogging and wondering where it would go int the next¬†five years. Well here we are nine years later and I get the strong feeling blogging¬†isn’t going anywhere, we are even getting movies about it, good old Julie and Julia (and I have only seen it as my partner happened to have it on one night).

How long really constitutes a fad? If blogging hadn’t disappeared in the nine years since Mr Dovraks article¬†what about the rest of what I’m going to call the social media phenomenon? Is it all¬†going to disappear one day?¬†I highly doubt it. I think it will just continue to evolve especially in the world of business. I have seen and am still seeing businesses continually increase their use of the various¬†options available out there. From twittering the latest sale info to running competitions on Facebook it is all just growing. It’s the way of the future and I’m looking for to seeing and learning about¬†where its going. And if anyone is thinking otherwise I’ll just pass on a few words from a favourite movie…”tell em he’s dreaming.” Until next time.