So today I’m talking about Niall Cook’s 4C’s approach to classifying social media for use in organisations by its function. Communication, Cooperation, Collaboration or Connection. To me (and not having a big background in all things social media) this approach seemed to neatly organise some of the many options available out there.
Now if I have learnt one thing throughout my current studies its that if a business is looking to a new initiative to generate value it must look to align that initiative with its main strategy and culture otherwise they might as well be heading up the proverbial creek without a paddle. What I found good about the 4C’s approach is that it helps promote this alignment by classifying current tools against measures of formality and interaction.
Now I’ve read a colleagues blog who believes that the 4C’s approach is somewhat outdated and doesn’t take into account of the evolution of the social media tools such as Facebook and Twitter, and also feels the approach is ridgid and we should be thinking away from functionality (http://bepliable.wordpress.com/2012/03/23/outdated-approach-4cs/). While I don’t disagree, I feel that there is benefit for new organisations, in the beginning to try and use this approach to isolate some of the functional requirements they are looking to fill with a social media solution. Eventually they can look to grow, evolve and integrate social media tools like Facebook, Twitter, Skype, Wikis, Blogs, Mashups, and make use of Tags, RSS feeds etc, but hey they gotta start somewhere and the 4C’s might just be a good kickoff point. But thats just me tell me what you think…….