Last but not least….

So here it is the last of my blogs… for now… so being the last, time¬†for a bit of reflection. I must admit this has been a unique experience. I definetly don’t consider myself much of a writer usually but have found that writing for a specific topic, Social Media in organisations has had words rolling onto the virtual page ūüôā

I can definetly see how blogs can be a valuable source on information and promote  interaction between individuals. This could be a vauable resource to any organisation that would adopt this form of social media. For those of you who know a bit about knowledge management, much has been said about the value of sharing tacit knowledge by telling stories. Blogs provide a great medium for this, admittedly though some of the context can be lost without the direct social interaction but its a start.

It was remarkably easy to be¬†online,¬†set up and underway sharing your thoughts. Given that, its no wonder why there are so many people around the world blogging right now. I have had some¬†experience of working in organisations where¬†I felt that¬†a regular¬†newsletter¬†might be better provided by¬†a blog¬†and allow¬†some two way communication (remember the¬†4C’s)¬†be it questions for clarification or just comment of¬†praise for an initiative. All¬†of this may promote a more interactive organisationsal culture (if that what you are looking for)

The only final thoughts I have are that it is very easy to become relaxed and forget about keeping up regular posts. For bloggin to work I think it is of the utmost importance to maintain a regular presence otherwise the followers that were hard earned in the beginning could be lost just as quick, (although on that point I can now see where RSS feeds would also be handy to alert users to any updates.)

So goodbye for now, thanks for reading my ideas on social media. Heres one last clip.


Social media a fad?

So there I was a couple of weeks ago flicking through the Stuff website getting my daily update on all things NZ when I was drawn to this wee article calling social media a fad.

Having just started a course on social media use in organisations and knowing there will be assignments coming up I thought having some reference fodder might just prove handy. As I read through and admittedly had a chuckle at our wee Tim and his use of or lack thereof of modern technology (and I only chuckle because I know a few people exactly the same, I mean no offense to my Southland friends) I did start to think, is this social media monster just a fad or will it go the way of chatter-rings, yo-yos and tamagotchis?

I did a little reasearch and came across this article from 2003 at¬† Blogs: The Next Big Thing,2817,1109531,00.asp. This guy John Dovrak was starting to raise the same¬†question then particularly about blogging and wondering where it would go int the next¬†five years. Well here we are nine years later and I get the strong feeling blogging¬†isn’t going anywhere, we are even getting movies about it, good old Julie and Julia (and I have only seen it as my partner happened to have it on one night).

How long really constitutes a fad? If blogging hadn’t disappeared in the nine years since Mr Dovraks article¬†what about the rest of what I’m going to call the social media phenomenon? Is it all¬†going to disappear one day?¬†I highly doubt it. I think it will just continue to evolve especially in the world of business. I have seen and am still seeing businesses continually increase their use of the various¬†options available out there. From twittering the latest sale info to running competitions on Facebook it is all just growing. It’s the way of the future and I’m looking for to seeing and learning about¬†where its going. And if anyone is thinking otherwise I’ll just pass on a few words from a favourite movie…”tell em he’s dreaming.” Until next time.